Now more than ever, a product’s label is of key importance: it must represent the brand, attract the customer’s attention, tell a story and provide the information which helps them to make their choice. Undervaluing the importance of the label means compromising the customer experience not only when looking at the shelves, but also after purchase. The ideal adhesive attaches the label firmly yet in a flexible and elastic manner, protecting it from accidental detachment, stains, creases and bubbles in any condition it is stored and then used in: the refrigerator, ice bucket, environments with high humidity or with temperature variations.
